Jayzs new publishing deal is just the beginning forbes. At the same time we were approached by jayz who was about to launch his. Thanks to jay z s launch of his autobiography, jon kubik and his team came up with a geoautobiography idea. Thirteen essays address such topics as jayzs relevance to africanamerican oral history, socially responsible hip hop and upward mobility in the africanamerican. Browse our collection of bing information for news stories, slideshows, opinion pieces and related videos posted on aol. We reported about the interactive game that jayz launched in collaboration with bing a couple of weeks ago for the launch of his new decoded book. Decoding the decode jayz with bing campaign maps blog. Droga5 first partnered with microsofts search engine, bing, and designed an integrated online and onthestreet gamified experiencenamed decode jayz referred to as decodein which players i.
The little homie, a small australian online retailer, says it is celebrating hiphop. Jay z decoded, a promotion for bing via rapper and celebrity jay z, worked to connect microsoft to a new demographic. Bing decode jayz droga5 by chris barbee on vimeo, the home for high quality videos and the people who love them. This text seeks to situate jayz within his musical, intellectual and cultural context for educational study. In anticipation of the release of his first book, decoded, which will be on sale on november 16th, jayz and bing have teamed up to launch a multiplatform search experience and interactive game to help fans decode jayzs life and lyrics. Jayz and bing change the game with decoded stories. We even installed a bronze plaque in the marcy projects where jayz grew up. Now updated and revisedfrom forbes senior editor, a compelling portrait of american rapper jay z and his rise from the brooklyn projects to the top of the business world. The new campaign for decoded, the memoir by the hiphopentrepreneur jayz, promises to be an unseen in the world of advertising, all those thinking of getting an advertising or marketing degree, pay close attention. Bing and jayzs publisher partnered for a advertising campaign to market both the book decoded and search engine bing. The unique partnership brought bing to the forefront of popculture and gave millions of jayz fans a reason to use bing search and maps. By placing all the pages of text of his book on the locations where it took place and showing them in bing maps, the campaign resulted in a successful launch of his memoires and an increase in traffic for microsfts bing. We created a strategy that used demonstration of bing products against a big.
The books launch doubled as a promotion for bing, the microsoft search engine. Bings eric hadley introduced jayz at the delano hotel during the bash. The marketing for the book took the idea further, mashing up oldschool billboard advertising, newschool social media, mobile apps, and more. Neverbeforepublished photos of jayz and aaliyah emerge. Engaging customers and employees through gamification. A modernday king midas, everything he touchessports bars, streaming services, record labels, and cognacturns to gold. According to a post from sirlinksalot, for the launch of his autobiography, jayz partnered with bing and one of the best creative agency on the market droga5. Highprofile firings could temper bing ad strategy ad age. Jayz fans will be able to access pages from the rappers upcoming book decoded, an exploration of his life and lyrics starting this week for a whole month before it hits store shelves on. In order to provide an immersive game experience which would hook the user into. To accomplish this, droga5 turned the book launch and reading into a scavenger hunt.
Droga5 new york goes all out in its launch of jayzs upcoming. Rap mogul jayz has reportedly teamed with software powerhouse microsoft corp. Bing and jayzs publisher partnered for a advertising campaign to. Only a handful of people embody the legacy of hiphop and entrepreneurship like jay z. The book decoded is being marketed along with the search engine bing. The black book by jayz meet your next favorite book. Inside the launch party for jayzs book decoded nbc 6. Part autobiography, part lavishly illustrated commentary on the authors own work, decoded gives the. For bings role in jay zs book launch at an exclusive hotel in miamis south beach, mr. Combining bing s powerful geo search features and jay z s autobiography book to. If tiles are tripping you up, watch this simple strategy. Decode jayz bing geoautobiography campaign creator.
Bings market share to the highest it had been since its 2009 launch, we felt all. Last month, bing concluded the decode with jayz campaign a a. Find all the books, read about the author, and more. We used the launch of jayzs autobiography decoded to leverage bing viewership.
Expert advice from the new york times puzzle master. Bing helps you turn information into action, making it faster and easier to go from searching to doing. Jay z the blueprint full album deluxe edition youtube. The immersive online experience utilizes multiple facets of bing, including bing maps and bing. Bing brings you jayzs life decoded jayz fans will be able to access pages from the rappers upcoming book decoded, an exploration of his life and lyrics starting this week for a whole. Try your hand at easy, medium, or hard brainteasers. Decoded advertising campaign of jayzs book with bing maps. The book, published out of random house imprint spiegel and grau, is set to. Jayzs 2011 book decoded, which broke down the lyrics to many of his classics, put brandnew spotlight on the skill, poetry and meaning behind rapping. Jayz, previously spelled jayz or jay z, original name shawn corey carter, born december 4, 1969, brooklyn, new york, u. Inside jayzs launch of decoded with droga5, bing for the launch of his autobiography, hiphops premiere entrepreneur turned marketing into interactive art and a scavenger hunt that rewarded. That was all great for jay z but by linking with him and tapping into a new audience bing was able to grow its search queries by 11% in just one month and that is the reason why this is an award. Dash, 48, cofounded rocafella records and hip hop clothing line rocawear with jayz in the 1990s.
Home trending history get youtube premium get youtube tv best of youtube music sports gaming. Bing has created a crosspromotional campaign to help launch jayz s forthcoming book, decoded, using the search propertys maps and entertainment features. Rapper jayz partners with bing to launch book titled. In order to promote their new client, droga5 combined the newly developed bing with jay zs upcoming book release to launch a worldwide campaign. Kanye west and jayz s friendly greeting at diddy s 50th is no surprise to people close to them. To launch hip hop star jayzs published memoirs, decoded, droga5 devised a treasure hunt to find each page in both the real world and online suing bing maps.
The agency had been in talks over the last year and a half with bing to do a. Booking entertainment is the leading entertainment booking agency for booking jay z for events worldwide our jay z agent will be happy to help you get jay zs availability and booking fee, or the price and availability for any other alist entertainer, band, comedian or celebrity you may want for your corporate event, private party, wedding. Shawn corey carter, better known by his stage name jayz, is an american rapper, record producer, entrepreneur, and occasional actor. Jayz is one of americas leading rappers and entrepreneurs, as well known for his music as for his business acumen. Inside jayzs launch of decoded with droga5, bing fast company.
Jayz promoting new book via bing interactive search game. Droga 5s jayz decoded wins the outdoor grand prix adage. For more on the business of music, check out my jayz biography empire state of mind and my upcoming book on michael jackson. Campaign for jayzs memoir takes to the streets the new york. Pages of decoded will be placed in 15 cities around the world of which most will be in new york where jayz has based his career. Jay z the blueprint full album deluxe edition jay z the blueprint full album deluxe edition jay z the blueprint full album deluxe edition. Big l is a massively talented underground rapper like jay z, people forget jay z is also massively talented hes just became a lot more commercial.
At the time, jay z was in the process of releasing his memoir entitled decoded. Our website uses cookies to improve your user experience. Jay z was the perfect icon to be represented in this campaign because of two main reasons. Jayz has just released his own book decoded which is a narrative of the famous lyrics and overall life of the multiplatinum rapper.
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