Chan kim and renee mauborgne, professors at insead. This blog article is a overview of some of the key points of the book by w. In this article you will learn the plan they outline for how to make your competition irrelevant and have sales and profit growth in excess of anything you thought was even possible. You can read blue ocean strategy if you want to learn how the authors suggest you do it, but there is a. What is blue ocean strategy about blue ocean strategy. As a student of business, marketing and strategy i had high expectations for this book. The risks of following a blue ocean strategy the adaptive.
How to create uncontested market space and make the competition irrelevant, a. Blue ocean strategy is referred to a market for a product where there is no competition or very less competition. They assert that these strategic moves create a leap in value for the company, its buyers, and its employees while unlocking new demand and making the competition irrelevant. Blue ocean strategy is a book published in 2005 and written by w. Essay about blue ocean strategy 825 words bartleby. How to create uncontested market space and the make. Do you have a message you want to share with the world. Applying blue ocean strategy to digital marketing how to create an uncontested market place by repositioning your brand in the digital world a number of well recognised brands have disappeared over the. This paper first critically analyzes the conjectures presented in the book. Blue ocean strategy powerpoint template slidemodel. The concept of blue ocean is based on the idea that the business universe is made up.
Applying blue ocean strategy to digital marketing smart. Specifically, these new markets give a company a very high competitive advantage as well as low pricecost pressure. In this article you will learn how to make your competition irrelevant and have sales and profit. After having dealt with the blue ocean metaphor as well as having clarified the concept of value innovation, the chapter moves on by describing the basic analytical tools and frameworks that characterize the blue ocean strategy. Companies pursue blue ocean strategies to make competition irrelevant. Blue ocean media outdoor advertising agency, outofhome. How to create uncontested market space and make the competition irrelevant download free epub, pdf. Blue ocean has sparked the careers of thousands of professionals drawn from different industries who have displayed rare leadership qualities in challenging scenarios. This blog article is part of a series on the book blue ocean strategy by w. How to create uncontested market space and make the competition irrelevant kindle edition by kim, w. Blue ocean academy, corporate training institute dubai.
The concept of blue ocean strategies is new in the business world as it was first published in 2005 in the bookmanual blue ocean strategy, by w. Blue ocean strategy is the simultaneous pursuit of differentiation and low cost to open up a new market space and create new demand. In todays environment most firms operate under intense competition and try to do everything to gain market share. A blue ocean, as used in the title of this book and strategy, is basically uncharted territory in the business world. Blue ocean strategy the blue ocean approach is a strategic tool that helps innovation strategists asses current and desired future strategic states whereasred ocean is a current state. Importance of the blue ocean strategy to a business bizfluent. This creates a new product offering that doesnt currently exist. Blue ocean is a slang term for the uncontested market space for an unknown industry or innovation.
Jul 16, 2015 in this article, we will look at 1 what is a blue ocean strategy. Blue ocean media has already been marketing advertising media at fuel stations at mumbai, delhi, bangalore, hyderabad, pune, chandigarh, kolkata, ahmedabad and rajkot and bus queue shelters at mumbai and media at surat airport. It was built on the notion of creating new markets where competition is irrelevant and the opportunity to grow and be profitable is unlimited. Blue ocean interactive calgarys professional web design. Each tool has a slide for the description and application within the strategy analysis. Like the blue ocean, it is vast, deep and powerful in terms of opportunity and profitable growth. In this article, we will look at 1 what is a blue ocean strategy. Jack trout has been writing about differentiation, guerrilla nd flanking strategies for decades, i found his books to be more complete and useful. Blue ocean strategy is a powerful framework for finding new business opportunities. Boswell blue ocean strategy paper there has been a lot of discussion and consideration when it comes to the red or blue ocean approach to marketing strategies for businesses both already established and newly founded. Blue ocean strategy, one of the best seller books has received tremendous attention amongst scholars and practitioners. What is the blue ocean strategy the term blue ocean was coined by two professors w.
Blue ocean strategy formulation the strategy canvas. Sep 24, 2017 blue ocean strategy requires a different mindset. Blue ocean strategy and its implications for businesses. The strategy focuses on moving away from an existing market and seaching for new markets. Want more secrets and tricks like the blue ocean strategy. Chan, mauborgne, renee, mauborgne, renee a download it once and read it on your kindle device, pc, phones or tablets. Mar 12, 2014 applying blue ocean strategy to digital marketing how to create an uncontested market place by repositioning your brand in the digital world a number of well recognised brands have disappeared over the. Blue ocean strategy powerpoint template is a professional and modern presentation for the description or explanation of the blue ocean strategy theory. Nov 04, 2018 want more secrets and tricks like the blue ocean strategy.
In todays environment most firms operate under intense competition and. With the launch of itunes, apple unlocked a blue ocean of new market space in digital music that it has now dominated for more than a decade. Blue ocean strategy can be applied across sectors or businesses. Blue ocean strategy is a concept that has been pioneered by insead professors, w. Blue ocean strategy and sustainability for strategic. Instead of dividing up existingand often shrinkingdemand and benchmarking competitors, blue ocean strategy is about growing demand and breaking. This post defines blue ocean strategy and explores a few examples while pointing out the five main risks of pivoting in the search for a. Beyond competing proven steps to inspire confidence and seize new. This post defines blue ocean strategy and explores a few examples while pointing out the five main risks of pivoting in the search for a rich blue sea without competitors. Blue ocean strategy and new business models in the food. Blue ocean strategy paper xxxxxxxx mkt 421102014 mr.
Value innovation strategy competes in an uncontested market space. How to create uncontested market space and make the competition irrelevant, w. The goal of a blue ocean strategy is for organizations to find and develop blue oceans uncontested, growing markets and avoid red oceans overdeveloped, saturated markets. You can read blue ocean strategy if you want to learn how the authors suggest you do it, but there is a new and better way. A company will have more success, fewer risks, and increased profits in a blue ocean market. It requires the right research, patience and focus. Blue ocean strategy is a method of creating business strategy of the enterprise, which was described in a book by w.
Blue ocean strategy challenges companies to break out of the red ocean of bloody competition by creating uncontested market space that makes the competition irrelevant. Blue ocean marketing strategy it has to be clarified at the very outset that the new alternative blue ocean marketing strategy for customer creation so to increase the market share and rate of profitability is not the perfect substitutes of the strategies adopted in the contested fixed boundary markets roms. Chan kim and renee mauborgne in their book titled blue ocean strategy. This strategy, which is based on extensive research of hundreds of companies spanning across decades and including several industries, proclaims that instead of battling competitors, companies can create new markets for themselves. Second, we investigate if means suggested by authors to create a blue ocean are applicable in emerging markets. Jan 23, 2017 the key is understanding how to create a blue ocean market. In short, you create a blue ocean by focusing on the factors that customers really care about, while discarding factors they dont. By that we can see that there is a lot of interest by the business people and academics around the world about that subject. Blue ocean book and was looking to learn more about marketing. Blue ocean strategy is a landmark idea founded by w. The logic behind blue ocean strategy is counterintuitive. Blue ocean strategy including examples and pdf download.
How to create uncontested market space and make the competition irrelevant, a book by professors w. But its not always clear how to create a blue ocean strategy for yourself. Blue ocean strategy pushes companies to create new industries and break away from the competition. The insead blue ocean strategy institute is dedicated to extending the research on blue ocean shift, blue ocean strategy, and blue ocean leadership by chan kim and renee mauborgne and disseminating it to professors, researchers and practitioners around the globe. This templates provides iconography and diagrams to work with the blue ocean strategy tools. Blue ocean strategy is quickly reaching must read status among smart business readers. Blue ocean strategy is a marketing theory in which a business enters a market that has little or no competition. Blue ocean strategy is a marketing theory and the title of a book published in 2004 that was written by w. This strategy revolves around searching for a business in which very few firms operate and where there is no pricing pressure. Aug 08, 2019 blue ocean strategy is quickly reaching must read status among smart business readers. The concept of blue ocean strategy first took the business world by storm in 2005 when authors w. But, lets first understand what is blue ocean and how it is different from red ocean strategy.
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